Covid-19 and the new standard for Clean

Updated: Oct 14, 2021



A few months ago, hotels were going about doing what they always do… offering accommodations to cater to different kinds of travelers with different budgets by following their usual cleanliness and hygiene protocols.


COVID-19 has imposed a new scenario of social distancing and cleanliness requirements and to survive in this new setting, it is vital to come up with a new set of visible cleaning and sanitation procedures and social interaction protocols that will ultimately give travelers peace of mind.


Hotels and other accommodation providers did step up to meet this challenge because innovation will solely determine whether a business survives or if it closes its doors.


Some of the Cleanliness initiatives that have been rolled out are as follows:

  1. Hilton CleanStay with Lysol protection from Check-in to Check-out program is a partnership between Hilton, Reckitt Benckiser, makers of Lysol and Dettol, and the Mayo Clinic.

  2. Marriott has created the Marriott Global Cleanliness Council comprising various personalities from diverse relevant sectors.

  3. Accor has partnered with Bureau Veritas, leading providers of testing, inspection, and certification, to develop cleanliness labels.

  4. Choice Hotels have adopted the “Commitment to Clean” initiative and they are partnering with Ecolab, leaders in cleaning and hygiene technologies and services.

  5. Hyatt Hotels is working on a GBAC STAR accreditation by working with the Global Biorisk Advisory Council (GBAC) – accreditation and hotel-level sanitization specialists.

  6. Best Western Hotels & Resorts are developing the “We Care Clean” program.

  7. NH Hotel Group And SGS, the world’s leading inspection, verification, testing, and certification company, are working to develop A Global Disinfection Assessment Seal.

The amount of cleaning that hotels are committed to now is amazing. It makes you wonder about what we accepted as clean in the past.


Unfortunately, there isn’t a coordinated effort that defines what the new “clean” is. The Government of Singapore has attempted to address this issue by rolling out the “SG Clean” stamp – a program that will audit hotels nationwide and give them a clean bill of health if they meet certain criteria.


Will other governments follow suit? We will have to wait and see insha’Allah.


Follow us for more Muslim-friendly travel-related news.


Source: HospitalityNet




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